Image Generator
A self-serve image generator that cut the wait for on-brand images to zero.
Problem
A research platform publishing constantly: articles, events, videos, all needing on-brand images, made by people who aren't designers. Every image routed through a designer first. A bottleneck for the creators, busywork for the design team.
Insight
Bake the design and brand rules into the tool, and a designer's time isn't necessary. The output is on-brand by construction.
Solution
An asset generator stocked with brand-approved imagery, color, and type. Creators type a headline, pick a few images, and download a designed, on-brand graphic. A meme generator, aimed at a brand.
Outcome
Creators make their own images the second they need them. Designers get their time back for real design work. The tool holds the brand, automatically.