Build logs and working notes from the systems I run.

• 04 Jul 2026 · AI + product Building is cheap. Imagination is priceless. The cost of making things collapsed. What's scarce now is knowing what's worth making.
• 03 Jul 2026 · AI + ambition The size of the ask The models outgrew our requests months ago. Asking bigger is the skill now.
• 02 Jul 2026 · Building the agency A website that builds itself This site is generated by an agent from one file. The code was the easy half.
• 01 Jul 2026 · AI + taste What's actually in a moodboard I ran 76 references through a pipeline to see whether a visual point of view survives being written down.